From driving traffic to better leads, your content marketing determines how you’re going to end up achieving your goals. Eventually you’ll realize these specific objectives work hand-in-hand and a rise in search traffic will result in better lead generation.
First things first, ask yourself how effective you think your content is at driving traffic? If you’ve found yourself in a position where you have to think about how engaging your content is, then you’ve come to the right place.
Your content may be performing decently right now, but there’s always potential for it to draw more traffic than it already is. Many people are under the impression that a top-notch content marketing strategy requires a new blog post every single today.
Who’s got the time for that though, right? What if I tell you, you can actually give a massive boost to your website’s search traffic not by the quantity of your content, but by its quality.
Sounds amazing, right? Well, here are five content marketing strategies you can use to boost your search traffic:
1. Create Catchy Headlines
So, you can have the fanciest, most well-written post about the most popular topic there is, but if you have a horrible title, it’s barely going to attract traffic.
Writing catchy titles is an essential part of your content marketing strategy. It’s the first thing readers notice about your content and the first thing that pushes them to share it on their social media profiles.
Here are a few things to keep in mind when you’re coming up with a title:
- Draw their attention:
Do you think your title draws the reader’s attention? Would they want more answers or an explanation after reading it? For instance, if you’re writing a blog post about email marketing strategies, you could phrase it something like this, “6 insanely useful strategies to generate leads from email marketing”.
- Keep it to the point:
You need to remember that search engine results display around 60 characters, so your titles need to be concise and short.
- Ensure it’s relevant:
Chances are, you’re already aware of your website’s bounce rate. Well, do you know what the worst thing is for your bounce rate? Misleading titles. If you’re promising visitors something and giving them something else, your website’s to be way beyond the top of search engine results.
- Don’t forget your keyword phrase:
Your title needs to have your keyword or keyword phrase. You can also put it at the beginning for the most impact.
The best blog posts today are list posts, commonly known as “listicles.” These have proven to be more popular than any other type of blog posts and are probably going to withstand the test of time
2. Create Engaging Visual Assets
Many people think including visual assets is just for aesthetic purposes. On the contrary, visual assets provide a multitude of opportunities to build links.
Your content should be detailed, there’s no doubt about that. But text that’s going on and on? That’s gotta go.
Visual assets have a significant impact on memorability and shareability of your content and actually expose your content to a wider audience. They’re also better to engage readers, since people following directions with text and illustrations do 323% better than people following directions without illustrations.
When I’m talking about visual assets, though, I’m not talking about your standard stock photos from Google Image search. I’m referring to diagrams and infographics that you create specifically for your content.
The diagrams I’m talking about communicate your point, explain theories and present data in visually-appealing ways.
Creating infographics is actually more simple than it sounds. All you need to do is research the content, data, and topic you’re aiming to cover in your infographic or content. You can also look up a few infographic templates or create one yourself.
3. Build Your Professional Network
So, you’ve made profiles on every social media platform, such as Twitter or Facebook, but chances are you might have missed out some important professional networking platforms.
Once you’ve built credibility with readers, it’s time to take the next step and build a repertoire with content marketers from the same niche as you.
You should interact with people who create compelling content and, also, share your views on it to build valuable relationships.
Most important of all, though, you should be friendly, and your content should be relevant. You can’t make a mark in your niche alone; you need the help of your fellow content marketers for long-term success.
4. Segment Your Audience
Have you ever heard of the age-old tactic that what works for one may not work for the other?
Well, the same thinking can be applied to your content marketing efforts too. To determine what content has the ability to draw the most traffic, you need first to know what your audience will respond to.
Audience segmentation provides insight into your customers personas and characteristics, including what sets them apart and the easiest way to reach them. Segmenting your audience right now will also help you figure out how to find and target new audiences.
To start, you can analyze demographics. You can segment your audience by its gender, age, income, geographical location, family size, and other various factors.
To gain deeper insight, though, you’ll need to go into detail to determine your audience’s preferences and behaviors. These indicators can help you create customer profiles while will further allowing you to create and promote content catered to their wants and needs.
5. Analyze Your Performance
There’s no point investing so much effort into something if, from time to time, you don’t check your progress. You could use a tool like Split A/B testing to see which content attracts the most traffic. The tool also allows you to understand your target audience on another level, helping you create more effective content.
So, what should you test? Well, you can test anything in your content or on your website, but you should shift your focus to elements, such as images, site speed, content length, CTA, and landing pages, that will drive the most traffic.
Once you’ve figured out what content works best to drive traffic, you can shape your overall content marketing strategy according to your findings.
Starting your own blog and putting in time and effort to drive enough traffic is definitely not an easy feat. However, the strategies listed above are definitely going to make everything easier.
Have you had any experience with the strategies above? Or do you have any other suggestions? Let us know in the comments below!
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